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Privacy Policy

Last Updated: June 30, 2025

At Emporify, we are committed to protecting your privacy and ensuring that your personal information is handled responsibly. This Privacy Policy explains how Emporify Limited ("we," "us," or "our") collects, uses, shares, and protects your personal data when you visit our website (https://www.emporify.co.uk/), make a purchase, or interact with our services. This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect information to provide you with a seamless shopping experience and to improve our services. The types of information we collect include:

  • Personal Information: When you make a purchase, create an account, or contact us, we may collect your name, email address, phone number, billing and shipping addresses, and payment details (e.g., credit/debit card information, Apple Pay, Google Pay, Shop Pay, or PayPal details).

  • Browsing Information: We collect data about your interactions with our website, such as your IP address, browser type, device information, pages visited, and time spent on the site, using cookies and similar technologies.

  • Customer Support Information: If you contact our support team (e.g., via email at info@emporify.com), we may collect details you provide to assist with your inquiry.

  • Marketing Preferences: Information about your preferences for receiving promotional emails or newsletters if you opt in.

2. How We Use Your Information

We use your information to:

  • Process and fulfill your orders, including shipping and returns.

  • Communicate with you about your purchases, account, or customer service inquiries.

  • Improve our website, products, and services based on user behavior and feedback.

  • Send you marketing communications, such as exclusive offers or news, if you have opted in (you can unsubscribe at any time).

  • Comply with legal obligations, such as tax reporting or fraud prevention.

3. How We Share Your Information

We may share your information with:

  • Third-Party Service Providers: Trusted partners who assist with payment processing (e.g., PayPal, Shopify Payments), shipping, website hosting, and analytics. These providers are contractually obligated to protect your data.

  • Legal Authorities: If required by law or to protect our rights, we may disclose your information to comply with legal processes or respond to governmental requests.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to a new entity, with continued protection under this policy.

We do not sell your personal data to third parties for marketing purposes.

4. Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience. These include:

  • Essential Cookies: Necessary for website functionality, such as maintaining your shopping cart or login session.

  • Analytics Cookies: Help us understand how you use our website, enabling us to improve performance and user experience.

  • Marketing Cookies: Used to deliver personalized ads or offers, only if you consent.

You can manage your cookie preferences through our website’s cookie settings or your browser settings. For more details, please see our Cookie Policy.

5. Your Rights

Under the UK GDPR, you have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.

  • Rectification: Ask us to correct inaccurate or incomplete data.

  • Erasure: Request deletion of your data in certain circumstances.

  • Restriction: Limit how we process your data.

  • Portability: Receive your data in a structured, commonly used format.

  • Objection: Object to processing for marketing or other purposes.

To exercise these rights, contact us at info@emporify.com. We will respond within one month, as required by law.

6. Data Security

We implement industry-standard security measures, including encryption and secure payment processing, to protect your data. However, no online transmission is completely secure, and we encourage you to take precautions, such as using strong passwords.

7. International Data Transfers

As we operate globally with warehouses in multiple locations, your data may be transferred to countries outside the UK. We ensure that any transfers comply with UK GDPR requirements, using safeguards like Standard Contractual Clauses.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy, including legal or reporting requirements. For example, order-related data is kept for 7 years to comply with tax laws.

9. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices, and we encourage you to review their policies.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at:

Emporify Limited
Email: info@emporify.com
Address: Unit 3E Goldthorpe Estate, Commercial Road, Rotherham, S63 9BL
United Kingdom

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes via email or a notice on our website.

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